Cincinnati’s first mobile fashion vendor drove its way into the hearts of Cincinnati fashionistas during a special launch event in Columbia Tusculum.
Truckshop, a mobile fashion boutique featuring clothing and accessories at affordable prices, held an event at the Columbia Center Wednesday evening. The vendor promises a unique experience unlike that found in traditional brick-and-mortar stores.
Company founder and Cincinnati resident Ashley Volbrecht said she got the idea for the truck while shopping at a similar venue in California. While the trend has been popular along both coasts, Volbrecht said she is introducing the shopping-on-the-go premise to local consumers to give them a different shopping perspective.
“Creating a pop-up shop in my mind just represented a new way to get people to think about shopping,” Volbrecht said in a press release. “We’re here today, gone tomorrow. I want shoppers to forget they are inside of a truck when they enter.”
Volbrecht will continue that California vibe by providing consumers a celebrity experience with mobile service to private parties of six or more people.
The truck itself is a former bread delivery truck that has been reconstructed to reflect the trendy vibe of the shop’s clothing. Former tin walls are now pink and white shelves boasting a variety of dresses and tops.
A dingy floor has been converted into a pristine black and white striped pathway leading shoppers through racks of clothing and accessories. The former white exterior now stands out with bright colors and an elegant store name that lets consumers know this isn’t your run-of-the-mill mobile vendor.
Most shoppers know that entering a boutique usually entails a bit of sticker shock, but Truckshop is changing that assumption for its customers. Truckshop sells dresses, tops, jewelry and accessories, all for $65 or less.
“Price point is one of the most important parts,” Volbrecht explained. “I love finding pieces I’m obsessed with and I love finding a bargain. I tried to use this same approach when choosing pieces for the boutique.”
Like other rolling vendors, Truckshop plans to be a presence at various summer festivals, including City Flea and Second Sundays on Main.
Customers can also shop online through Facebook and Instagram pages.
The article is from http://www.wcpo.com/dpp/entertainment/citybeat/truckshop-launches-cincinnatis-first-mobile-fashion-boutique
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